Simple communication between teams can unify their objective to attain more significant results.
E.g. With suitable marketing material, the sales process gets smooth and shortens the sales cycle. On the other hand, the sales team educating the marketing team on buyers’ real needs and consistent engagement before, during, and after-sales process will complement the sales journey.
Shared responsibility with mutual goal settings between marketing and sales teams will increase revenue.
Unifying Marketing and Sales teams is imperative and crucial to achieving revenue goals